Features

Create
- Create your campaign in any one of 3 ways:
- From scratch
- Using a free template design from our library
- Importing your pre designed HTML template
- Re-use previously sent campaigns
- WYSIWYG visual editor to create your HTML emails and multipart text equivalent
- Easily create your campaigns using 'Point and Click' technology
- Effortlessly upload your campaigns into the system
- Link through to websites at the touch of a button
- Personalise emails with any data you import
- Template library of professionally designed templates
- Built-in Spam Checker to allow you to check your emails before transmission
- Organise all of your images in folders
- Add a Refer-a-Friend link at the touch of a button
- Automatic HTML code validation
- Link checker which automatically validates the links within your email
- Keyword editor allowing you to add or change keywords on the links within your email
- Dynamic Content using wizard interface

Data Management
- Data cleanse, merge and purge on upload, including hard bouncebacks, incorrectly formatted, unsubscribed and suppressed email addresses
- Amend contact details directly online
- Automatic bounce handling
- Automatic unsubscribe handling
- Bounce management to set your own tolerance levels
- Customisable data fields to store any recipient data
- Online sign-up forms allowing users to subscribe to your mailing list
- Unsubscribe code allowing users to unsubscribe on your website
- Unlimited data storage
- Unlimited mailing lists
- Suppression list management, bulk import all of your previous unsubscribe information
- API access - connect to your in-house database allowing you to:
- Create address books
- Add and remove addresses
- Empty an address book
- Get user data
- Update a recipient's details
- Get an address book
- Send a campaign
- Form API
- Retrieve unsubscribe information

Send
- Emails can be sent from your companydomain.com or from an address of your choice
- Free test sends
- Multipart delivery - HTML or Text emails delivered as required
- Schedule campaigns to be sent in the future
- Re-send a previously sent campaign to a new user
- Automatically de-dupe address books on sending
- All emails sent from our secure servers
- Whitelisted with major ISPs
- Inbox preview in email clients
- Certified email via Goodmail
- White list option allowing your recipients to add your newsletter 'from' address to their safe list

Track
- Full online reporting including:
- Delivery and open rates by time and date
- Links clicked
- Forwards
- Replies
- Hard and soft bounces and unsubscribes
- Detailed analytics on individual basis
- Create unlimited refined lists of actions taken after a campaign has been sent
- Easily export the reporting stats to generate targeted lists, filter by keyword/area of interests
- Generate "Hot Prospects" reports to target your lists further
- Time stamped reports to allow you to respond to your recipients at the optimum time
- Send overview reports via email to up to 5 colleagues
- Overlay report allowing you to see the hot spots in your campaign
- Onsite tracking to allow you to follow the recipient's path through your website
- ROI tool to measure the true success of each campaign, tracking the number of sales and downloads
- Compare reports of multiple campaigns

Account Management
- Immediate set-up
- UK-based which means we can help you during office hours
- Multiple user accounts
- User access with defined permissions for better workflow
- Mac and PC compatible
- Dedicated support team
- Agency Accounts available on request

Help + Support
- Full online instructions
- Frequently Asked Questions
- Telephone support
- Email support
We are here to help. If you have any questions regarding MailCentral, campaign strategy or designing email creative, please call an advisor on +44 (0) 161 923 0235.